The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon…
Many comprehensive text books have been written about the common hematologic malignancies. However, every practicing hematologist/oncologist or primary care physician intermittently encounters patients with uncommon or…
In the spring of 2010, Harvard Business School's graduating class asked HBS professor Clay Christensen to address them--but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom …
Thermodynamics and Statistical Mechanics provides undergraduate chemistry students with a grounding in both classical and statistical thermodynamics. Thermodynamic quantities and relationships are introduced and developed in…
Better Results and Less Stress through Proven Techniques To be fully engaged in life means that we have clear goals as well as the focus and skills to accomplish those goals with ease and a sense of calm awareness. In his first book, The Practicing…
About the Book: Evolution of the concept of tourism marketing can be associated with the various business and social changes, which have occurred since the introduction…
Praise for "The Three Signs of a Miserable Job" "This is a page-turner that unravels the mystery of job satisfaction for any manager. Whether you manage…
Among the greatest novels of the twentieth century and the basis for director David Lean\' s Academy Award-winning film, A Passage to India tells of the…
All beginning writers make the same mistakes, and many professionals do too. This text features a comprehensive checklist of the fatal errors made and provides the tools to fix them.
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This book presents applications of bioinformatics tools that experimental research scientists use in "daily practice." Its interdisciplinary approach combines computational and experimental methods to solve scientific…
The "Bhagavad Gita" is often regarded as the Bible of India. With a gripping story and deeply compelling message, it is unquestionably one of the most popular sacred texts of Asia and, along with the Bible and the Quran, one of the most important ho…
In this book, experts in the various disciplines of the field contribute readily reproducible protocols covering such topics as transformation methods, transgenic maize in research, the…
""With articles on Spanglish and Spanish loan words in English as well as Southeast Asian refugees and World Englishes, this encyclopedia has a broad scope that…